Got your attention now, haven't we? And before your mind goes to a dark place, no, "Big Pony" isn't something you go see in Tijuana with your bros and then never speak of again. Its the newest man-fragrance by Ralph Lauren.
All the pretension you would expect from a major label clothing designer comes neatly packaged with this television spot. There are beautiful model people wearing crisp, multicolored polos with the collars popped and looking off into the distance pensively at...well, at nothing. They drive vintage cars you'd never find anyone their age driving in the real world. Their girlfriends all look kind of hungry.
There are in fact four new fragrances to try from Ralph, all a part of this dubiously-named collection. We actually took the time to smell them all, because here at TIA we refuse to make uninformed decisions and have a staunch commitment to the truth. Or we just saw them while walking around Macy's and got curious. Whichever. The point is, three of the four smell remarkably similar to each other. As in exactly the same.
One thing that threw us for a loop is that the commercial uses the single, "Secrets" by the band OneRepublic as its official song. Maybe its just us, but when we're enjoying some OneRepublic coming through our trendy white earbuds, it does not immediately conjure images of dudes playing polo on horseback. Or dancing in blazers. But what do we know; we're poor people.
Really though what we've just told you with all that blathering on could have been said in the two simple words of one YouTube user: "unbelievable douchebaggery." What do you think reader, is this ad art or pretentious garbage? View and decide below.
