Saturday, April 17, 2010

The Double Death, er, Double Down Sandwich

Kentucky Fried Chicken has just released a new bunless chicken sandwich. Yes, you’re reading that correctly. A bunless sandwich. It seems a bit of an oxymoron. Or maybe just moronic once one finds out what it is they’ve replaced the bun with.


As you may have already figured out, KFC has replaced the bun of their new chicken sandwich with two giant, fried, boneless chicken breasts. Between the meat are two pieces of bacon, two pieces of cheese, and what looks like mayonnaise. Cardiac arrest sure tastes great! It’s tough to imagine how anyone could resist.


After looking up the commercial on youtube to watch it again (to make sure we saw it right the first time), one of the comments on the video said it best:


“This is what’s going to cause the government to regulate the fast food industry in a couple of years.”


Very few people would likely be surprised by that result, and it is a bit frustrating to have one more piece of evidence for the “why Americans are fat” trial that seems to be ongoing in the rest of the world.


Realistically, however, only a small portion of Americans will actually eat this deep-fried behemoth of a sandwich. Health consciousness has been on the rise in our nation; so much so that even the ubiquitously unhealthy golden arches is attempting to skew its menu toward healthier customers. If KFC doesn’t get the hint soon, it will fall far behind in the fast food marketplace. Ad is posted below.




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