The production quality is, of course, excellent seeing as how Sony has more money than they know what to do with. The commercial looks as if it were shot in HD, and it begins with Taylor being shown around what looks like Sony headquarters by some suited representative trying to pitch her the new camera.
They walk down into Sony's crazy basement wonderland, complete with the wheel from Wheel of Fortune and the car from Ghostbusters (which we didn't see until reading some of the comments on YouTube; it only appears for about a second seven seconds in).
To show off the panoramic sweep feature for the camera, rabid fans are lowered down on cables and Taylor takes a sweeping picture of them all, appearing to hold down only one button and simply move the camera across the panoramic area (judging from the fine print at the end of the ad, its undoubtedly more complicated than that).
As the fans are being pulled back up to...well, wherever they came from, one guy just can't let go. He clings to the fence screaming, "NO! NOT YET!" and tells Taylor, "I love you" before being yanked back to oblivion. We know crazy fency guy; we can't get enough either. Restraining order's in the mail, and the ad is posted below.
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