1-800-DRAMA

Instead of taking a more boring route with their advertising, which would be easy to do with their product, 1-800-CONTACTS has been airing some new ads that have a creatively comedic twist.

One wouldn't think comedy and contacts would even go together in the same sentence, much less in a commercial, but the melodrama-heavy spots actually work decently well.

Done in typical soap opera style, the ads lay on the cheese extra heavy and without remorse. The actors over-emote brilliantly delivering lines like, "1-800 contacts?? They can't have my brand, its a special brand! I have special eyes." while looking at some indeterminate point offscreen.

One ironic aspect of the commercials is that the production value actually looks a bit better than your average soap opera soft filter. This seems to be the way that most advertisers are going, as filming in HD is becoming increasingly cheap to do.

Our favorite point in the ad is when the male character says, "My brand! I've been such a fool!" Listen to the way he says the word "brand;" its practically barked out. Probably unintentional, but hilarious. Watch the ad and try not to laugh. You'll fail.