Wednesday, July 14, 2010

5 Hour Evil.

The atmosphere was beginning to get a little too happy around here, so we decided to focus on an advertisement that's made us a little angry.

To their credit, the five hour energy spots have progressed to become slightly less annoying of late. If any of our readers have seen the earlier commercials, you know what we're talking about. The guy in a leather jacket that looks like some kind of James Dean/Springsteen hybrid reject from the 80s that comes walking out of the elevator. The people around him with the incredible acting prowess to act impressed without laughing.

You'd think that if "millions of people are choosing five hour energy every day," they could afford higher production quality. The setting for the newer commercials is also always an office environment, and the spokesperson is always clad in a blue-collared shirt. Five hour energy knows the common man's struggle...to stay awake.

The makers of five hour energy claim that it gives you lasting energy without a crash. Asterisk. without a SUGAR crash. The supplement does have as much caffeine as a cup of regular coffee, according to the fine print, so a caffeine crash is possible.

The bottle actually advises you to take it on an empty stomach for best results as well, and if the reviewers at screamingenergy.com are to be believed (its a little hard to with a url like that), there really is no crash later.

Unless you're an espresso junkie, we wouldn't recommend the whole empty stomach thing. The supplement contains a potentially unhealthy amount of B-vitamins and you might stroke out. Strokes are bad. We're just saying.



2 comments:

  1. I bloody HATE those five hour energy commercials! Every single Hulu show u watch has their commercial. I don't know about anyone else, but I'd rather have coffee or something natural (like an apple) to get me awake rather than sweetened cough syrup. Yuck!

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  2. I completely agree. I've never had the stuff, but the consensus seems to be that its awful. Plus, no one can separate me from my coffee. People have tried. They've lost arms.

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