The concept centers around the individual as "transmitter;" one who can wield the force of the mysterious "signal" that cannot be overcome or shut down by the man, man. It has that "we will not be silenced" vibe that goes over so well with today's youth. The new slogan to back up this concept is "rule the air."
Now you're not just talking to Jenny on the phone for five hours about nothing, you're utilizing the signal. And if your parents don't understand that, well they're just way too square. You're not sending texts messages riddled with annoying, unintelligible abbreviations: you are laying the groundwork for the revolution! Viva la resistance!
Verizon has made their newest campaign more than sufficiently eye-catching with all the satellite dishes popping out of buildings and celebrity guest spots (in one of their ads, the actress who plays Emily Lightman on the Fox drama Lie To Me makes an appearance...are we weird for noticing that?).
Really though it appears to be the tried and true concept of attaching unrealistic importance to the individual-making every Verizon user feel like a unique little snowflake-in a pretty, pretty wrapper.
But as we're not in favor of controlling people's minds, we'll let you decide what you think for yourself. Genius and inspirational or manipulative and despicable? Ad is posted below.
P.S. sorry our posting has been so sporadic. Our headquarters were recently laid to waste by zombie concubine cosmonauts. We're doing what we can. Just kidding, we're just really lazy.
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