Here at TIA, we believe that there are some product mascots that could give even the fabled Chuck Norris a run for his money in the bad-assery department. Very few, but there are some. We're gonna throw a name at you, are you ready for this? Chester Cheetah. Don't you walk away from this blog before we make our case. Sit back down.
Whether he's whispering in people's ears, telling them to stuff some Cheetos up the nose of that noisy, snoring passenger on the red-eye flight, or conducting experiments with frightening little Cheeto bees and men in oompa-loompa getups, he is everywhere. And with his perpetual sunglasses and white tufts of hair, he's like the guy who created the matrix-or colonel Sanders-but cooler. And with no greasy, gag-inducing chicken to worry about.
The bottom line is, Chester Cheetah can make people do things. Mischievous things. Not-quite-horrible things. Disregarding the fact that the dust from his snacks gives us the screaming willies when its on our fingers, that is a trait to be admired.
The latest incarnation of double C is manifested in a piano store, playing "Chopsticks" (quite badly) over and over again next to a homely looking woman who could either be the bellhop at the hotel across the street or work at the store (we're not entirely sure, but based on her attire we'd bank on the former). A man who boldly snacks in unconventional places (like piano stores) is bugged so hard that he has to speak up, and hilarity ensues.
The ad only has one line, really all we need, and still manages to fill us with pleasant schadenfreude while at the same time be slightly off-putting. Don't worry, we'll link you to the definition. Keep it up, Chester.
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